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Visitors were prompted to enter our 40ft-long shipping container – the 'Tunnel of Deep Euphoria' - where they could immerse themselves in a journey along four rooms. 
Experiences included the opportunity to walk alongside ambassador Margot Robbie, smelling the fragrance as projection-mapped visualisations of the fragrance flooded the walls.

Visitors could also take away scented wristbands to remind them of the experience, and if they wanted to seal the deal there and then, they could learn more about its ingredients and purchase at a pop up retail area staffed by our promotional team.A space dedicated to sharing photos on Instagram led to visitors generating over one million unique impressions of their videos and photos.

The Deep Euphoria tunnel travelled across the UK, making stops in Glasgow, Birmingham, Leeds and Liverpool. 


To celebrate the launch of Deep Euphoria, the new fragrance by Calvin Klein, we invited visitors to unlock their fantasies as part of an activation hosted at Westfield Stratford City.


Thank you for considering Boutique for your next role.We are continuously seeking highly skilled professionals to join our team.


Please apply on our bespoke portal, and our consultants will reach out to discuss potential options.If you prefer, you can also browse our live vacancies and apply directly to a specific position of interest.



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