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An interactive hoarding was designed specifically for the TK Maxx Covent Garden store launch.
It took the shape of an autumnal tree, to tie in with the ‘bold’ A/W campaign.
Shoppers were able to pick off a ‘fallen leaf’ from the tree, where they would find a code. The code could then be checked online to see if they had won tickets to the VIP preview night


TK Maxx were opening a new flagship store in the iconic Covent Garden. While the store was being refitted and re-built, we saw the potential to turn the unattractive hoarding used to cover the building work into a visual and interactive piece of advertising.
With 865,000 weekly passers-by, the opportunity to get people talking about TK Maxx and the new store was huge.


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