MARC JACOBS
We created a grass-laden dome pop up in London and Manchester, where customers could escape to enjoy the tranquil scent of this timeless fragrance.
Guests were able to capture a perfect moment with their friends using polaroid cameras. Then they added their images to our daisy wall, in exchange for a 4ml bottle of Marc Jacobs Daisy and a sharable GIF.
The Daisy Garden generated more than 3 million organic social impressions and distributed 7k samples.
Two key influencers, Wish Wish Wish & Hello October, popped down to say hello and shared their own content of the experience on their channels.
EXPERIENCE
Marc Jacobs Daisy was celebrating its 10th anniversary of the iconic fragrance and asked us to create an experience that captured the timeless spirit of the fragrance, inspiring a new generation of Daisy customers.
We designed and produced the daisy garden: a sensorial paradise where friends can come and spend precious time together.
INSIGHT
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