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Getting in front of this audience of 16-24 year olds, GLAMGLOW selected its latest product, Instamud, to introduce the brand to those who may not be familiar. Getting sexy skin in 60 seconds – just about the time it takes to take a perfect selfie. Coincidence? We think not.

We headed to the tenth Summer in the City event at London’s ExCeLCentre with the GLAMGLOW team to showcase their newest product, Instamud.

A fun brand with a hot new product to shout about, our 4m ball pit was on-hand to ensure guests were entertained and exposed to the product in an engaging and exciting way.

Starting in the queue, our messaging directed to consumers included telling them all about the brand and the product, whilst also encouraging them to get involved online by sharing their ball pit GIF online.


Born backstage for Hollywood’s A-listers, GLAMGLOW is now attainable by the beauty savvy - its signature collection of muds and masks is shaking up the beauty industry.

Capitalising on its buzz online, GLAMGLOW wanted to target Summer in the City: a vlogger’s paradise and the YouTuber’s favourite exhibition of the season. However, with hundreds of other brands taking part, we wanted to make sure GLAMGLOW stood out. So, we made some noise to grab the attention of its patrons.


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