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The event was a mix of interaction, engagement, and product discovery, including a twenty-minute brand presentation. The event incorporated pre-awareness, live event and post-event comms. The main products to hero were the make-up and branded content, which could be used within the experience.

The Catwalk was marked out as an X on a raised platform to give a three dimensional effect, framed by tubes of white light.

A Givenchy retail representative took the guest's phone and shared via the dedicated event hashtag. #DareGivenchy

The area featured a mirrored lipstick wall and played host to the launch product display and makeover station. To complete the experience, guests signed their name on the wall using Givenchy lipstick from the display.


We were tasked to design an event to be hosted for representatives for key retailers, in order to showcase the new Givenchy brand positioning, as well as DARE and its core values.


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